TV24's broad entertainment programm is aimed at the target group of 20- to 49-year-olds. In addition to top-class free TV premieres of US blockbusters, TV24 shows plenty of series highlights in their first broadcast. Live top sport events from tennis to soccer, handball and ice hockey round off the program. With "Ninja Warrior Switzerland," TV24 launched its first major in-house production in 2018 and brought the globally popular TV format "Die Höhle der Löwen" to Switzerland for the first time a year later. With "Sing meinen Song - Das Schweizer Tauschkonzert," TV24 is now acquiring the third successful format in CH.

General information

Group of ChannelsCH Media TV
Average age53
Core target groupPersons 20-49 years
Princing target groupPersons 15-49 years
Proportion of persons HHF58%

Core competencies

  • Swiss in-house productions such as Sing mein Song
  • US series and top-class feature films
  • Live sports broadcasts (football, ice hockey, handball, etc.)
  • Real-life formats like Timber Kings