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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Trends in July – Trends around music

July's trend news focuses on innovations and creative ideas in the music industry - and of course AI plays a major role here too.

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Digital out of Home: a medium for an informed society

Campaigns played out on DOOH screens can make an important contribution to an informed and enlightened society. DOOH continues to reach a large number of people.

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Trends in June – Beauty and Fashion

In June's trend news, we have picked out the most exciting beauty and fashion trends for you.

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Trends in May – Trends in the world of finance

What are the trends in the fast-moving world of finance? We have summarized the most exciting ones for you in the Goldbach Trendnews May.

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Letter to my younger self: Frank Möbius

In a letter to themselves, well-known marketing minds look back. Today: Frank Möbius, Managing Director at Goldbach. He writes about Beverly Hills and the fascination for technology.

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END OF CTV GROWTH NOT YET IN SIGHT

In recent years, video consumption has undergone significant changes, as demonstrated by the 7th edition of the Advanced TV Study. Learn more about this in the interview with Mario Neumann!