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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Trends in April – Recycling

Global Recycling Day took place on March 18. To mark the occasion, Trendnews in April will be showcasing exciting recycling trends.

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Goldbach is continuing the expansion of its Connected TV portfolio

Goldbach is continuing the expansion of its Connected TV portfolio and is now marketing the inventory of Titan OS as well as the inventory of CTV publishers Motorvision, LooLoo Kids and Scooore.

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Programmatic Advertising at Goldbach

Programmatic advertising has proven itself for years in the online sector and is now conquering younger digital moving image media. Learn more about Programmatic Advertising at Goldbach.

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The transformation of TV: How CTV is transforming advertising

Compared to traditional, linear television advertising, connected TV (CTV) offers completely new opportunities to exploit the potential of digital advertising. Find out more in the guest article!

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International Women's Day 2024

To mark International Women's Day on March 8, W&V asked 16 women in management positions for their views on equal rights and the role of women in the marketing industry.

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Trends in March – Machine learning

The Goldbach Trendnews in March focus on how humans can learn from artificial intelligence and vice versa.