Archive: Connected TV
OneDSP brings Swiss publishers together to achieve greater transparency, quality, and Data sovereignty in programmatic Advertising.
The 16 children who visited us at Goldbach's headquarters on November 13 for Future Day proved otherwise.
At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.
Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.
Why is Advertising in the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides compelling arguments.
Goldbach has conducted the Advanced TV Study for the eighth time. It shows that Advertising on Connected TV reaches, convinces, and activates.
Together with Mediapulse and Kantar Media, Goldbach has for the first time succeeded in measuring the personal net reach of online video ads.
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
Study on the use of the Goldbach Video Network: Over 1300 people across Switzerland were surveyed on their use of various video platforms.
The eighth implementation of the study on the usage data of various video sites shows why the Goldbach Video Network is an extremely effective advertising channel.