Radio 1

Radio 1 Das isch Züri. Radio 1 Radio 1 is the station for adults from media pioneer Roger Schawinski. It focuses on infotainment and serves up relevant news from politics, business, society and [...]

By |2026-09-02T13:24:19+02:00November 20, 2025||

Radio connects – and we celebrate it

At today's Radio Night, numerous representatives from agencies, advertisers and broadcasters met at the Carlton in Zurich to celebrate the versatile and high-reach medium and to highlight both their passion and the relevance of Radio in the digital age. Zurich, August 27, 2025 – The traditional event has been [...]

By |2026-08-31T17:24:00+02:00August 28, 2025|Press release|

Energy Digital Audio inventory now available in Goldbach Audio’s portfolio

Expanding Goldbach Audio’s audio network (Swiss Radioworld) to include Energy’s Digital Audio inventory provides advertisers with additional reach opportunities and a broader selection of digital audio content. The audio Advertising intermediary Goldbach Audio is expanding its offering to include Energy’s Digital Audio inventory. This includes the streams of Energy [...]

By |2026-08-31T16:34:16+02:00April 10, 2025|Press release|

SRG’s FM switch-off changes the Radio market. Advertisers benefit massively

Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach. The current Mediapulse figures show an increase in listeners of an average of 17%. Advertisers benefit from unchanged rates with a significantly larger audience. Küsnacht, April 9, 2025 – Since [...]

By |2026-08-31T16:57:26+02:00April 9, 2025|Interview|

Incremental Advertising Impact: How Digital Audio complements and enhances Radio

Since the Digital Audio Study 2023 at the latest we know: Digital Audio delivers. Advertising on this channel is credible, activates, and contributes to brand popularity. And it sticks in people's minds, as the study figures show. To deepen the understanding of the effects of audio advertising, we accompanied [...]

By |2025-12-18T10:27:41+01:00November 5, 2024|Studies|

Event data-based Radio Advertising: “The Advertising message thus gains significantly in relevance”

Event data-based Radio spots are specifically tailored to certain events or situations. This type of Radio Advertising uses, for example, the weather conditions, the current pollen count in the air, or the number of flu cases to convey relevant Advertising messages that match the temporal, situational, and geographical context [...]

By |2025-12-16T17:33:52+01:00September 25, 2024|Best Cases, Interview|
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