Measurable Reach creates planning certainty – Impact makes the difference
With the planned convergent moving image measurement by Mediapulse, a standardized measurement for TV, Online Video (OLV), and Connected TV (CTV) will be established in Switzerland for the first time. Goldbach is actively involved as the first market partner in this development. A standardized measurement creates transparency, makes Reach [...]
That was the CTV Event 2026
On June 9, 2026, Goldbach’s CTV Event took place at its headquarters in Küsnacht. Around 80 participants enjoyed a relaxed breakfast and listened to presentations on market insights, current studies and exclusive customer cases around Connected TV, using the morning for valuable exchange between potential customers, publishers and Goldbach [...]
Interview on the topic of convergent video measurement
"Advertisers primarily want to know one thing: How many people am I actually reaching?" The Swiss advertising market is at a turning point and Goldbach is right in the middle of it: As the first market partner, Goldbach is participating in Mediapulse's Online Video Ad measurement, providing the advertising [...]
Joyn
Joyn Joyn: Your Place-to-Be for Entertainment and Reach With Joyn, you're choosing a platform that combines the best of live TV and on-demand content. Here, a young, mobile, and trend-conscious target group meets a vast offering of exclusive originals, [...]
RTL+
RTL+ RTL+: Diversity and Reach for Your Brand With RTL+, you rely on one of the most successful all-inclusive entertainment platforms. Here, premium content meets a highly engaged user base. Goldbach provides you with access to a premium environment [...]
Cineman
Cineman Cineman: Your Stage for Highly Emotional Entertainment With Cineman, your message reaches an audience that loves entertainment and actively seeks the next cinema experience. As Switzerland's largest film platform, Cineman offers a highly emotional environment where you can [...]
Teleboy
Teleboy Teleboy: First-Class TV Streaming for Your Advertising Message With Teleboy, you leverage one of Switzerland's most popular streaming platforms to present your brand in a high-quality and technologically advanced environment. The marketer Goldbach provides you with direct access [...]
TF1+
TF1+ TF1+: Your direct access to premium streaming in Western Switzerland Welcome to the world of TF1+, the leading streaming platform for French-language entertainment. With Goldbach by your side, you secure exclusive advertising placements in an environment that impresses [...]