5min.at commissions Goldbach Austria with marketing to national customers

5min.at, the Austria-wide news portal focusing on Styria and Carinthia, is now relying on Goldbach Austria's expertise and extensive network to drive its digital marketing to national advertising clients. The popular portal, which reaches over 1.7 million unique users per month (source: Reppublika Quarter 3 2024), offers a unique environment for advertising partners to reach target groups in southern Austria in a targeted and effective manner. The content of 5min.at is characterized by high topicality and trustworthiness and thus offers an ideal platform for targeted advertising embedded in an editorial environment.

“5 Minuten has big plans for Austria in the future. We are therefore delighted to have gained an established partner in the area of marketing,” says Managing Director Yvonne Schmid-Berger about the new collaboration.

The exclusive cooperation between 5min.at and Goldbach Austria was initially concluded for three years. It covers the marketing of display and video inventory for national agencies and clients. Support for regional clients will continue to be provided directly by 5min.at, ensuring local networking and proximity to the market.

As part of the cooperation, 5min.at will become part of the Goldbach Online network and thus benefit from the reach and synergy effects within the Goldbach Austria marketing community. It is also planned to integrate the portal into the ÖWA measurement, which will further increase the market value and transparency of the offer.

“We are delighted to welcome 5min.at, a high-quality and high-reach lifestyle and news format, to our online portfolio. It strengthens our Display division in particular and offers an optimal environment for our customers' advertising messages,” comments Goldbach Austria Managing Director & CCO Alexander Leitner on the new collaboration.