A new dimension for Digital Out of Home (DOOH) advertising in Austria

From spring 2025, Vienna will have one more impressive advertising space: the Goldbach Iconic Screen on Riesenradplatz in Vienna's Prater. The Austrian capital thus joins the list of remarkable Digital Out of Home (DOOH) locations that are internationally regarded as examples of modern outdoor advertising.

With an area of over 50 m², the “Iconic Screen Vienna Prater” not only sets visual accents but also offers innovative advertising options such as 3D implementations with forced perspective effects in addition to classic placements. This technology creates impressive depth effects and makes content appear to emerge from the screen - an effect already familiar from global DOOH hotspots.

Unique location with technical innovation
The traditional “Wurstelprater” covers an area of 260,000m² and attracted around 7 million visitors last year, around two thirds of whom came from Austria. Thanks to its central location and attractiveness as a leisure area, the Prater is an ideal location for innovative out-of-home advertising in Vienna. 

The new Goldbach Iconic Screen will be installed directly at the main entrance, in the immediate vicinity of Vienna's Giant Ferris Wheel. The screen, which was specially developed for 3D DOOH campaigns, enables flicker-free camera images, making it ideal for high-quality advertising videos. State-of-the-art 3D Forced Perspective effects are used to create impressive visual illusions without 3D glasses. With two adjacent LED surfaces - 10.5 and 7 meters wide and each 3 meters high - the screen has a total size of around 53 m².

Marcus Zinn, Sales Director DOOH at Goldbach Austria, is enthusiastic:
“Tokyo, New York, London - and soon Vienna too. The city's first DOOH flagship could not have a better location: right at the main entrance to the Prater, next to the world-famous Giant Ferris Wheel. A perfect location to address passers-by and visitors with appropriate advertising messages. The combination of a unique placement and innovative advertising opportunities makes this iconic location something very special, both nationally and internationally.”

Launch in the second quarter of 2025
The new Iconic Screen is scheduled to go live at the beginning of the second quarter of 2025. Just in time for the Easter and summer vacations, the location will not only be an eye-catcher for passers-by, but will also attract international attention as an innovative advertising hotspot.

Goldbach Austria: new benchmark in the DOOH sector 
With this project, Goldbach Austria is underlining its role as a leading force in the Austrian DOOH sector. The combination of technical innovation, wide reach and programmatic solutions sets new standards and strengthens the company's position as a pioneer in the field of digital outdoor advertising in Austria.