Airport Media and Goldbach Austria to cooperate in the future marketing of digital advertising screens at Vienna Airport

In a dedicated DOOH Airport Channel, which currently comprises 220 screens at 14 high-traffic locations in the airport area, up to 1.4 million playouts can now be achieved and up to 1.1 million gross contacts between the ages of 14 and 69 (according to Ambientmeter) can be addressed in 2 weeks.

Depending on whether you want to address business customers - for example in the business lounge, non-Schengen or Schengen travelers - 13 packages are available, from arrival to departure packages, with individual scope depending on budget and for a duration of 1-2 weeks.

"Addressing travelers at the airport is more efficient than almost any other. Where else are people in such a vacation and shopping mood as here? The target group also has above-average purchasing power," says Marcus Zinn, delighted with the prominent addition to the DOOH marketing portfolio for which he is responsible.

In addition to the core target groups of business and leisure travelers, the people who can be reached at the airport also include those picking up passengers, escorts and airport employees. This results in a total number of contacts of 40 million per year, 86% of whom belong to the advertising-relevant age group of 14 to 54 years.

The advertising spaces range from light boxes and portrait-format steles to large digital installations such as the Mega Wall in Terminal 3 and large video walls as well as the 144 synchronized advertising monitors in the central baggage reclaim hall in a variety of eye-catching formats.