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Development of the Austrian advertising market
We would like to keep you regularly informed about developments in the Austrian advertising market. Based on the monthly data published by Focus Media Research on gross advertising expenditure in the individual media categories, the following charts and the presentation available for download offer insights into the current status and changes in spending over the last two years, both in the overall market and in detail for each of the media categories surveyed (TV, online, outdoor advertising, print, radio and cinema). The focus is on the media marketed by Goldbach Austria: TV, online and outdoor advertising.
TOTAL ADVERTISING MARKET AUSTRIA
Here you will find an overview of the distribution of gross advertising expenditure in the entire Austrian advertising market for the year 2023 vs. 2022. The presentation also shows cumulative expenditure for the years 2021 to 2023, including percentage changes compared to the previous year.
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TV advertising market
The slide shows a monthly breakdown of gross advertising expenditure for TV from January to December 2021-2023, as well as a total for each year and an index of the changes.
The presentation also shows the breakdown of TV advertising expenditure between private and public broadcasters for the years 2022 and 2023 as well as the percentage changes in these two segments.
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ONLINE ADVERTISING MARKET
The chart shows the percentage breakdown and development of online advertising expenditure according to the categories display, moving image, mobile and response for the years 2022 and 2023.
Another chart in the presentation shows the total spend on online advertising and the monthly distribution for the years 2021 to 2023. The cumulative annual figures and percentage changes compared to the previous year are also shown.
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OUTDOOR ADVERTISING MARKET
Here you can see the cumulative breakdown of gross advertising expenditure between digital and analog outdoor advertising for the years 2022 and 2023.
An additional chart in the presentation shows the development of monthly and annual gross advertising expenditure for outdoor advertising as a whole (including digital outdoor advertising (DOOH)) for the years 2021 to 2023.
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