Goldbach Austria will present 3 different subjects in 3 advertising flights (July - October 2024) to announce the unique performance "A Dream of Klimt" on their Digital Out-of-Screens! The first flight is: OUT NOW!

The artist collective will present impressive animated advertising subjects, some of which were created by artificial intelligence. - Where does artificial intelligence begin and creativity end? Or where does creativity begin and artificial intelligence end?

On October 13, 2024, visitors can get to the bottom of these questions: The Eichgraben Gallery (in cooperation with the Association for Art and Culture in Eichgraben) will host the innovative art performance "A Dream of Klimt" from 10 am to 6 pm, which will be ceremonially opened by Eichgraben's mayor Georg Ockermüller.

The performance "Ein Traum von Klimt" features 11 artists from various disciplines who will create the Tree of Life in an eight-hour tour.

At the end of the tour, humanity will be confronted with artificial intelligence. Both analog and digital works will be created, which will be shown live on large screens and can be purchased directly by visitors in the form of drawings, sketches and high-quality prints.

All visitors are invited to actively participate. They can become part of the artwork themselves or interact with the artificial intelligence and create new creations. During the 8-hour performance, AI impressions, photographs from the event, digital layouts and video recordings will be shown on LED screens.

Paola Kosch, chairwoman of "Das Künstlerkollektiv" and artistic director of "Ein Traum von Klimt": Goldbach Austria is a pioneer in DOOH and thus emphasizes the significant digital component of our AI performance "A Dream of Klimt". It's a great feeling to be supported by such an important cooperation partner who stages our vision so impressively on the digital screens!"

Birgit Maier, Director Marketing & Communication at Goldbach Austria: "We are delighted to be able to think outside the box a little further than usual with this project and to actively support it. Technology is a central pillar in media marketing in order to be able to work successfully, and there is no room here for fear of contact with new possibilities such as AI. This will soon be evident in the form of this innovative campaign, for which we are making our digital out-of-home screens available in Vienna and the surrounding area. We are already very excited about the creative motifs and are always open to new things that we can show in the public space."