Goldbach Austria Iconic Screen as the highlight of the current 88.6 campaign

For the launch of its new logo and to promote the “Bock auf Rock” campaign, the Austrian private radio station Radio 88.6 is relying on the digital out-of-home solutions of Goldbach Austria - the marketer of the country's DOOH network with the widest reach. A particular highlight of the campaign is the highly visible placement on the Goldbach Iconic Screen Vienna South - a 140m² advertising space on the roof of a fitness center in Brunn am Gebirge, which literally serves as a beacon.

“The unconventional approach, a pithy slogan and a striking appearance on an innovative form of advertising - for us, the campaign is a hit!” says Ralph Meier-Tanos, Managing Director of Radio 88.6, enthusiastically.

“For our new campaign, we focused on DOOH spaces and naturally chose Goldbach Austria as our partner. We were particularly impressed by the Golbach Iconic Screen because it offers the necessary power, attention and frequency to convey our campaign,” explains Timpel, creative head of the campaign, morning show anchor and, together with Günther Zögernitz, responsible for Radio 88.6's marketing agendas.

The “Bock auf Rock” campaign, which emphasizes the new station branding and the unmistakable rock sound of 88.6, was thus supported by strategically placed digital outdoor advertising to reach both existing listeners and new target groups. In particular, the highly frequented location of the iconic screen at the Brunner Verteilerkreis contributes to the strong visibility of the campaign.

“Our decision to rely on DOOH solutions from Goldbach Austria underlines our ambition to further strengthen the 88.6 brand with innovative and effective measures,” continues Günther Zögernitz, Managing Director of RadioCom, the marketing company of Radio 88.6. “Thanks to its outstanding size and position, the Iconic Screen enables us to achieve maximum reach and directly address our listeners in Vienna's busy catchment area.”

Marketer Goldbach Austria is also satisfied: Marcus Zinn, Sales Director DOOH: “We are delighted to be able to provide our Iconic Screen as the highlight of the 88.6 campaign. This location in particular offers the ideal platform for staging brand messages. Digital Out of Home advertising works - as this example impressively shows”.