Goldbach Austria implements a new attention-grabbing special format for BILLA on Heute.at

As part of BILLA's current Christmas campaign, screen marketer Goldbach Austria has implemented a new, particularly eye-catching advertising format on the Heute.at news platform. On December 3, the innovative special format "Double Scroll" was placed exclusively on both the desktop and mobile versions of Heute.at for an entire day.

Bernhard Döller, Senior Specialist Media at BILLA: "We are delighted that, as a first mover, we were able to generate special attention with this new form of advertising during the Christmas period, which is so important for retailers. The implementation was carried out hand in hand by the Goldbach team and our creative agency LWND, which enabled us to make our BILLA Elfie fly."

The new "Double Scroll" format impresses with its eye-catching and creative design, which specifically attracts the attention of users. With this unique placement on Heute.at, BILLA was able to optimally stage its Christmas messages and achieve a high reach and strong visibility.

The advertising medium is characterized by a particularly innovative mechanism: The format is displayed when a user scrolls down the header of the page and remains visible across the entire screen until a certain scroll distance is reached. The scrolling behavior and the animation of fir branches create a creative transition to the BILLA Christmas world and thus impressively reinforce the theme of the campaign.

Maximum attention through exclusive placement

The fixed placement over an entire day guaranteed BILLA a prominent presence on one of Austria's most-visited news platforms. The campaign combined visual innovation with maximum reach, setting a new benchmark for digital advertising formats.