At the same time, the importance of gaming as an effective advertising platform is also growing rapidly. Goldbach Austria, part of the Azerion Group - one of Europe's leading digital entertainment and media companies - is now bringing the comprehensive advertising solutions of its parent company to Austria. The inventory includes more than 21,000 games and portals for every target group and can be selected according to a wide range of categories, from adventure to sports, from entertainment to education and music - from classics such as Angry Birds to Soccer Manager 2024. They all have one thing in common: unique and scalable entertainment content.

With in-app advertising, 4.2 million "Weekly Active Users (WAU)" can be addressed; the Kids Safe content alone comprises 135 million impressions per week. The focus of the advertising portfolio is on three central pillars: In-Game Advertising, Around-the-Game Advertising and Away-from-the-Game Advertising.

In-game advertising

Advertising directly in the game is the supreme discipline of modern game advertising. Whether display ads, video ads or audio ads - native integration into the gaming experience creates barely perceptible but highly effective advertising placements that are perceived positively and achieve a high level of brand awareness.

Around-the-game advertising

Around-the-game formats such as rewarded video, prerolls or interstitials enable an attention-grabbing brand presence at the right moments - for example, before the start of a game or as a reward after successfully completing a game round. These formats are ideal for increasing engagement and conversion.

Away-from-the-game advertising

There will also be numerous innovative advertising opportunities beyond the game in future - for example via gaming platforms, communities or accompanying services.

With a comprehensive portfolio of high-quality games, high reach and precise targeting, Goldbach Austria now offers advertising clients access to one of the most exciting and dynamic target groups of our time via its parent company Azerion. The formats are IAB-compliant (in accordance with the IAB Europe Guide to In-Game Advertising) and optimized for both branding and performance objectives. The offer can be booked immediately.