Impressive reach and strong target group affinities in the DOOH network

In a period of just 14 days, our network reaches 64.3% of the Austrian population aged 14 to 75. This corresponds to a net reach of 4.53 million people - based on a large part, but not all, of our DOOH portfolio. The analysis includes the Station, Shopping Mall, University, City and Roadside channels. Other components of the network - such as Airport, Public Buildings, School and Elevator - were not taken into account, but increase the actual reach even further.

Excellent advertising impact - also at the VAMP Awards

Our strong market position is also reflected in this year's VAMP Awards: together with customers and agencies, we won two awards in the DOOH sector. We won gold in the "Digital Out of Home Data" category for the "Future Targeting for Burgenland Tourism" campaign , realized with Mediaplus Austria, myrate |smart data - strong tourism and WienNord Serviceplan. In the "Digital Out of Home Interactive" category, the "Casinos Austria - Alles für dein Glück" campaign , realized with dentsu Austria and the Serviceplan Group, took third place.

Effective DOOH portfolio with relevant touchpoints

Our DOOH inventory not only impresses with its reach, but also with strategically placed advertising spaces in highly frequented locations such as train stations, shopping centers and display areas. This combination of quantity and quality ensures a particularly strong impact along the customer journey.

We reach young target groups particularly well: within 14 days, we reach 73.1% of 14-29 year olds - that corresponds to around 791,000 people. We achieve equally high reach among "fitness center members", for example, of whom 75.2% (1,040,000 people) are reached within 14 days. Overall, our network is aimed particularly at urban, consumer-oriented and trend-savvy target groups.

High affinities for advertising-relevant interests

In addition to traditional socio-demographic target groups, our DOOH formats also appeal to segments with a particularly high affinity. In the City Channel, for example, we reach consumer-oriented people with a strong interest in furniture and home furnishings (affinity 125 with 311,000 people) and fashion-conscious target groups (affinity 126 with 303,000 people). People interested in culture and music are specifically addressed in the shopping streets - with an affinity of 132 and a reach of 503,000 people.

A particularly trendy audience can be found in the University Channel, with a very high affinity of 257 and 88,000 people reached. The values for this target group also range between 130 and 171 in other channels. In the Shopping Mall Channel, the willingness to spend more - for example on furnishings from EUR 1,000 - is above average with an affinity of 133 and 480,000 people reached.

"Our DOOH network not only has one of the widest reach in the country, but also impresses with its depth and target group precision - from young trendsetters and culturally interested city dwellers to affluent shoppers. This performance is the result of our strong in-house locations as well as our long-standing partnerships - together we create bookable reach from a single source", Marcus Zinn, Sales Director DOOH at Goldbach Austria

Growth of the network - new locations and formats

Our portfolio of locations is also constantly growing. It currently comprises 122 screens, including 25 large-scale roadside LEDs, 75 shop window screens and 20 digital steles. Of particular note are our two iconic screens - Galaxy in Brunn am Gebirge and the LED screen in Vienna's Prater. The latter is particularly popular, especially with brands that want to attract attention with innovative 3D campaigns.

The latest additions include additional shop window screens in Innsbruck, Graz and Klagenfurt as well as two new steles on Vienna's Danube Canal - perfectly positioned for the spring season.