"Rich media ads offer numerous opportunities for interactive advertising campaigns on the smartphone. Shake, touch, wipe, and swipe functions ensure that users engage with the brand emotionally and for a long time, thus generating maximum awareness. With this idea, Milka has creatively and optimally exploited the options and taken advantage of the "touch/swipe" mechanics learned in recent years in a witty way. The success is also confirmed by the above-average dwell time and an interaction rate of almost 24%," Isabella Höninger, Teamlead Mobile & Account Management at Goldbach Austria, is pleased with the showcase case.
"Goldbach Austria is a reliable partner when it comes to innovation. We are very happy about this project and were able to playfully create relevance and added value for Milka and our client Mondelez with the touch/swipe approach," says Anna Sturm, Teamlead Account Management from the supporting media agency Publicis Media Austria.