Summer flirt with chocolate perfect match

20.09.2023

Press
Mobile
Cases

To draw attention to the diversity of the Milka chocolate range, Mondelez Austria used a creative, interactive summer campaign with the "Match Ad", as known from popular dating portals. By touching or swiping, users could like or dislike 17 different varieties and choose which Milka chocolate variety their heart beats for. After all, love goes through the stomach. The respective favorite varieties were then presented again on the end screen with additional explanations. The concept was rounded off with participation in voting and a competition.

With the format of the match ad, we were able to communicate our Milka variety to users in a playful way and thus successfully supported our campaign goal with a unique creative format.

confirms Nina Mahnik, Marketing Manager Mondelez Austria.

"Rich media ads offer numerous opportunities for interactive advertising campaigns on the smartphone. Shake, touch, wipe, and swipe functions ensure that users engage with the brand emotionally and for a long time, thus generating maximum awareness. With this idea, Milka has creatively and optimally exploited the options and taken advantage of the "touch/swipe" mechanics learned in recent years in a witty way. The success is also confirmed by the above-average dwell time and an interaction rate of almost 24%," Isabella Höninger, Teamlead Mobile & Account Management at Goldbach Austria, is pleased with the showcase case.

"Goldbach Austria is a reliable partner when it comes to innovation. We are very happy about this project and were able to playfully create relevance and added value for Milka and our client Mondelez with the touch/swipe approach," says Anna Sturm, Teamlead Account Management from the supporting media agency Publicis Media Austria.

News & Insights overview

Mondelez Austria with creative mobile campaign for Milka in the Goldbach network

Click here to go to the campaign