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Tchibo Eduscho uses innovative Connected TV advertising format for relaunch campaign
More and more brands are turning to Connected TV (CTV) to reach the growing group of streaming viewers and generate incremental reach by targeting additional users outside of the ad block. Goldbach Austria, the pioneer in the field of Connected TV advertising, is offering new advertising options. With the new advertising format "CTV Static", undivided attention of the viewers is achieved by the exclusive insertion before the playback of the streaming content, no matter if movie or series. In contrast to CTV spots, four static images (in this case EDUSCHO subjects) are played within 30 seconds instead of a video on the Samsung Smart TV.
To promote the Eduscho relaunch, the roasted coffee market leader Tchibo/Eduscho is the first mover to use a combination of CTV spots and the newly launched CTV Static advertising format on Advanced TV. The two advertising formats complement each other perfectly. Connected TV advertising formats offer several advantages for advertisers, especially the targeted addressing of target groups. The combination between CTV and CTV static offers Tchibo/Eduscho another opportunity to make the most of the growth of the CTV market.
Wolfgang Pernkopf, Deputy Managing Director Sales, and Katrin Holzapfel, Key Account Manager TV & Advanced TV, proudly about their client's first mover roleWe are very pleased to be able to offer Eduscho an innovative opportunity to present the relaunch of their brand in a particularly eye-catching way. At the same time, it's great that such relevant advertisers also have the courage to break new ground together with us, especially in the still very young field of digital TV advertising
Tchibo/Eduscho is also convinced by the innovative implementation of its campaign in the Goldbach Advanced TV environment.
The campaign, which targets awareness and reach on Connected TV, will be played out from 12.10. to 05.11.23 in the Goldbach CTV environment on platforms such as Samsung TV Plus, Discovery+, Pluto TV and others.