6. Goldbach Advanced TV DACH Study 2023: Connected TV is being used more and more intensively
Goldbach conducted its annual DACH study on the use and penetration of Connected TV. It continues to enjoy very high awareness in all advertising-relevant target groups.
Goldbach markets discovery+ exclusively in Austria
New streaming service relies on screen marketer Goldbach Austria from the start: discovery+ has been available in Germany and Austria since June 2 28, 2022.
Campaign for Wiener Elektro Tage relies on innovative media channels
The advertising campaign for the Vienna Electric Carriers relies on many advantages of different media genres, such as Goldbach Austria's diverse Advanced TV advertising options.
Goldbach takes over programmatic marketing of digital out-of-home screens from monitorwerbung - Duplicate
The Who's Who of German-speaking Advanced TV experts presented first-hand requirements and opportunities on the big digital screen to around 70 marketing and media professionals.
Goldbach Advanced TV study proves: Advertising acceptance in Connected TV on the rise
Goldbach Advanced TV study proves: Advertising acceptance in Connected TV on the rise.
Goldbach Connected TV spots: Magenta with successful first mover campaign
Magenta Telekom's Connected TV Video advertising reaches not only viewers of linear TV but also users of streaming services. For the first time, also via RTB.