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Florian Freithofer joins screen marketer Goldbach Austria as Senior Key Account Manager for TV & Advanced TV
Florian Freithofer joins screen marketer Goldbach Austria as Senior Key Account Manager for TV & Advanced TV.
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Goldbach's Advanced TV study makes it clear: advertising on connected TV is becoming increasingly effective
In addition to the consistently high level of awareness and use of CTV, the increasing perception and acceptance of advertising was also noticeable, which makes the medium particularly attractive.
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Drei relies on advertising on Connected TV for XMAS campaign
First mover campaign at Goldbach Austria: Streaming tip for Christmas CTV channel on Samsung devices.
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30.10.2023
Press
Smart TV
TV
Knowledge
Goldbach Austria starts marketing Dynamic Ad Insertion
As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.
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Tchibo Eduscho uses innovative Connected TV advertising for relaunch campaign
Tchibo Eduscho uses innovative Connected TV advertising for relaunch campaign
![Goldbach_RoundTable_Lorenz_Pernkopf_Witte_Spangler_Almer_c_Elena-Azzalini_wr.jpg]()
10.05.2023
Press
Smart TV
TV
Knowledge
Trends
Goldbach Austria introduces new form of advertising for Advanced TV
We gave a "sneak preview" of a new, targeted form of Advanced TV Advertising: Dynamic Ad Insertion (DAI) at a round table event.