Our highlights in the Connected TV spots

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The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates

The results confirm the predominance of streaming and the increasing use of connected TV. The increasing acceptance and perception of advertising in this medium should be emphasized.

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Teletest 2.0

AGTT is currently working flat out on a pioneering innovation for the moving image market in Austria. 

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Florian Freithofer joins screen marketer Goldbach Austria as Senior Key Account Manager for TV & Advanced TV

Florian Freithofer joins screen marketer Goldbach Austria as Senior Key Account Manager for TV & Advanced TV.

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Goldbach's Advanced TV study makes it clear: advertising on connected TV is becoming increasingly effective

In addition to the consistently high level of awareness and use of CTV, the increasing perception and acceptance of advertising was also noticeable, which makes the medium particularly attractive.

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Drei relies on advertising on Connected TV for XMAS campaign

First mover campaign at Goldbach Austria: Streaming tip for Christmas CTV channel on Samsung devices.

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Goldbach Austria starts marketing Dynamic Ad Insertion

As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.

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