Event data-based radio advertising for more relevance

Increase the relevance of your advertising message on traditional radio with event data-based targeting.

Thanks to a wide range of data options, radio campaigns can be broadcast with greater relevance for your target group. The targeting options are based on event data from sport, weather or health. They are delivered fully automatically and in real time to the event from the data layer to the radio exchange, which is connected to the individual radio stations and handles the playout of the spot that best matches the event data.

With a national coverage and reach of over 35%, we introduced the innovation for all language regions and offer data-based radio in German-speaking Switzerland as well as in French-speaking Switzerland and Ticino.