Cross-media media power for Coop's Good Deed Day
On May 29, 2021, Coop and six well-known partners are calling for the second Good Deed Day. Goldbach is responsible for the cross-media advertising placement of the solidarity-based participatory action, which is intended to motivate many good deeds and trigger a positive movement in Switzerland.
Zurich, May 25, 2021 - On May 29, Coop's Good Deed Day will take place across Switzerland for the second time in cooperation with six partners. Goldbach is promoting Good Deed Day in advance with its cross-media portfolio across TV, audio, newspapers and magazines in print and digital, as well as social media, to draw attention to volunteering for fellow human beings and the environment.
The cross-media campaign includes the placement of the promo spot for around two weeks on major TV stations such as RTL, ProSieben, SAT.1 or 3plus, as well as print ads and display ads in various media titles and also editorial contributions in collaboration with main media partner 20 Minuten.
In the audio sector, trailers, moderated teasings and contributions on all aspects of volunteering are integrated into the programming of various Swiss private radio stations. This creates a platform for the good deeds of radio listeners. Their personal stories and experiences are broadcast daily on the radio in the run-up to the Day of Good Deeds. The cross-media campaign is rounded off by social media posts.
Vanessa Finzer, Head of Advertising at Coop, explains: "With the Good Deed Day, we want to make an important contribution to our fellow human beings, society and the environment with small and big deeds. Thanks to the collaboration with Goldbach, we can make the join-in initiative even better known and thus inspire and move the whole of Switzerland."
Tamara Schmid, Head of Branch Office Basel/Bern at Goldbach Media, continues: "Especially in these extraordinary times, actions for more solidarity and more togetherness are particularly important. We are proud to contribute with our cross-media portfolio to ensure that this important message is seen and heard across all media."
The Good Day was launched by Coop in 2019. When it was first held, hundreds of thousands of volunteers across Switzerland got involved, including private individuals, associations and organizations, Coop employees and Swiss celebrities. In 2020, the campaign was cancelled due to the pandemic. After this forced break, the Day of Good Deeds will be back in 2021.