Neo Advertising won 9 out of 10 out-of-home lots in the Zurich public transport tender
Neo Advertising secures the lion's share of the coveted out-of-home inventory of the Zurich city transport authority, making it one of the two weightiest players in the Swiss OOH market.
As of January 1, 2022, Neo Advertising will take over around 1,200 high-quality poster sites in the center and greater area of Zurich. These spaces are mainly located at heavily frequented VBZ stops and will be partially digitized in the first two weeks of 2022. As a result, customers will have access to the largest digital OOH network on public land in Switzerland from January 2022, with more than 250 digital screens.
Christian Vaglio-Giors, CEO of Neo Advertising, comments, "Expanding the OOH offering in the Zurich area was a very high priority for us. The VBZ inventory is a perfect and logical addition to our existing high-quality portfolio in Geneva, Bern, Winterthur and Basel. Furthermore, with the additional 250 digital screens, we will also be able to offer very attractive programmatic deals in the future. We are very much looking forward to a long-term partnership with VBZ so that we can continue to develop the OOH medium in the Zurich area in a continuous, innovative and joint manner. I congratulate and thank the teams from Neo Advertising, Goldbach and TX Group for their collaboration. Without this interaction, this important win would not have been possible.
Michi Frank, CEO Goldbach and Chairman of the Board of Neo Advertising adds: "I am very pleased about the partnership with VBZ and am convinced that Neo Advertising can fully develop its cross-media marketing power in Zurich.
Neo Advertising's 2022 OOH offer will be published in October 2021.