SonntagsZeitung is the new media partner of the Lauberhorn races and the Adelboden Ski World Cup as of 2022
The SonntagsZeitung will become the official media partner of the Wengen International Lauberhorn Races and the Adelboden Ski World Cup from 2022. A media extension will take place via other Tamedia titles. Goldbach Publishing will be responsible for marketing.
In addition to the SonntagsZeitung as official media partner, the two internationally renowned FIS World Cup races in the Bernese Oberland will achieve broad coverage via other Tamedia titles, such as Tages-Anzeiger, Berner Zeitung and 24 heures. Marco Boselli, Co-Managing Director of Tamedia: "With a reach of more than 3 million readers in print and online, Tamedia comprises the largest private editorial network in Switzerland. As a partner of the races on the Lauberhorn and in Adelboden, we can help to further expand and strengthen the national presence of the two major skiing events."
Journalistic coverage of the events will be at the discretion of the respective Tamedia editorial teams. Goldbach Publishing will be responsible for media marketing. Thierry Furrer, Managing Director Goldbach Publishing: "We are delighted to be working with the two traditional ski races in the Bernese Oberland and are convinced that, thanks to our wide-reach portfolio, we will be able to give the internationally renowned FIS World Cup races on the Lauberhorn and Chuenisbärgli even greater appeal and create new, attractive environments for advertisers, partners and sponsors."
Andreas Rickenbacher, Vice President Lauberhorn Race Association: "We are convinced that with Tamedia as our new media partner, we will take the Lauberhorn Race to the next level in terms of media and we are delighted to have Goldbach Publishing as a partner who will continue to drive the marketing of the Lauberhorn Race forward."
Christian Haueter, Managing Director Ski World Cup Adelboden AG: "It's going to be stotzig in 2022 at the Chuenisbärgli. Not only on the race piste. We are delighted to welcome Tamedia and Goldbach Publishing as their marketing partners as new media partners at the Audi FIS Ski World Cup Adelboden. The partnership takes the marketing of the Adelboden Ski World Cup races to a new level and helps us to get the message 'Adelboden and the Bernese Oberland is skiing' out into Switzerland."