Zermatt Unplugged new in Goldbach Content & Sponsoring portfolio
Goldbach clients can now communicate in the environment of the top-class festival. Zermatt Unplugged is now being marketed by the new Goldbach Content & Sponsoring unit together with the "Unplugged" team.
After announcing the marketing of sporting events, Goldbach Content & Sponsoring expands the offer: Attractive environments around the Zermatt Unplugged festival are now available to clients and partners.
The festival has long been one of the classics in Switzerland. Zermatt Unplugged is the largest acoustic festival in Europe and attracts 33,000 visitors every year. Thanks to its unadulterated sound and unique ambience in the midst of the Zermatt mountains, the alpine acoustic festival is a highlight for visitors and international music stars alike.
From 2022, customers and sponsors will benefit not only from the 360-degree media offering of the Goldbach portfolio, but also from comprehensive online communication including social media and the content creators of Picstars, in order to jointly reactivate the music community.
Marco Gasser, Managing Director Goldbach Content & Sponsoring: "We are looking forward to surprising the festival environment with new ideas and approaches together with the Zermatt Unplugged team. We are convinced to generate an interesting new approach with storytelling via social media."