![Print_wirkt_Landing_1000x700px (1).jpg]()
16.03.2023
Knowledge
Print
Studies & Analyses
Opinions
Print media work: The most important facts and arguments
With its new "Print wirkt" campaign, the association VSM is putting the spotlight on the benefits of print advertising.
![In-Game-Audio_600x350_1.jpg]()
Game on! Swiss Radioworld brings in-game audio advertising to Switzerland
The new cooperation between SRW and Audiomob offers advertisers in Switzerland the opportunity to reach mobile gamers with In-Game Audio Advertising without interrupting gameplay.
![Trendnews_März2023_Stunt-Marketing_header.png]()
Trends in March –Stunt Marketing
The March Trend News is all about stunt marketing. How do I get maximum attention and reach for my brand? Here are a few original ideas...
![SMG_MM_Kachel.png]()
SMG uses Goldbach's data management platform
SMG Swiss Marketplace Group AG recently started using Goldbach's proprietary data management platform (DMP) "Farcaster" for optimized data processing and use.
![TDOW23_Video.png]()
08.02.2023
TV
Online
Smart TV
Opinions
Advanced TV as an advertising medium - what the experts say
The "Tag der Online-Werbung 2023" was all about Advanced TV and the advertising opportunities that CTV, Smart TV, VOD and the like bring with them. We asked the speaker about it.
![TrendnewsFeb2023.png]()
Trends in February – AI in everyday working life
AI such as ChatGPT are on the rise and are increasingly being used in our everyday work. Want to see examples?