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IKEA: "We rely on radio for almost every campaign"
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side about the potential of audio campaigns.
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IKEA: Customer and sales growth thanks to radio advertising
IKEA has been running audio campaigns in cooperation with Swiss Radioworld for some time now, with measurable success: thanks to this, the furniture store has seen a significant increase in customers and sales.
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Trends in September – Health
Just in time for fall and the cold season, we have the latest health trends ready for you.
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03.09.2024
Online
Studies & Analyses
Press
GVN study 2024: 97% reach on the Goldbach Video Network
This is the eighth time Goldbach has conducted a study on the use of the Goldbach Video Network (GVN). Over 1,300 people across Switzerland were surveyed on the use of various video platforms.
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02.09.2024
Online
Studies & Analyses
GVN study 2024: Goldbach Video Network continues to have the highest reach
Why the Goldbach Video Network (GVN) is an effective advertising channel is shown by the eighth study on the usage data of various video sites.
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Trends in August – Vehicles
What's new in the world of vehicles? In the August trend news, we have summarized the latest trends around cars and more for you.