Trends in October – Electricity
Winter is coming and electricity consumption is rising. In our October trend news, we have trends that minimize consumption or optimize production.
TF1+ now available on Smart TV in Switzerland
With the TF1+ app, advertising can be displayed immediately on four screens (TV, desktop, smartphone and tablet) as well as on Smart TV.
The "Real Talk" on the advertising power of radio
Together with other industry representatives, Swiss Radioworld is launching a campaign to raise awareness of the benefits of radio advertising as an attractive sales promotion tool in the Swiss advertising market.
Event data-based radio advertising: "The advertising message becomes much more relevant"
For years, Coop has been using radio spots for its well-known barbecue and cheese weather campaigns, which are played out depending on the weather conditions. Stephan Küng from TWMedia provides information.
The Goldbach Booking Tool can now also handle TV advertising
With the Pause Ad on TV - on the big national channels, but played out regionally. All this via the Goldbach Booking Tool.
IKEA: "We rely on radio for almost every campaign"
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side about the potential of audio campaigns.