What you get from us: A modular product
Our offering has a modular structure: You decide which levels (on-site, off-site, in-store) you would like to integrate and thus maximize your specific added value as a retailer with a risk-free and immediately scalable solution for data monetization.
On-site network
Development of a digital network with and around Swiss retailers and the resulting marketing of advertising space on the websites.
- New revenue stream
- Optimized processing of WKZ deals
- Fast technical integration supported by Goldbach
Off-site, data and DCR
Retailers become data partners. We enable data-driven purchasing of advertising space.
- New revenue stream
- Activation of first-party data
Retail Media Instore offer
Expansion of the retail media network with addressable, digital in-store screens.
- New revenue stream
- Activation of stock data
- Real-time targeting
Requirements for successful retail media advertising in Switzerland
In order to establish retail media in Switzerland competitively and successfully, various prerequisites are necessary, which often represent high hurdles. The good news is that everything you need - from technology to marketing - is covered by us.
- A competitive local solution. International providers deprive the market of decision-making options
- Transparent, open network. Simple, flexible participation with added value.
- Immediate added value for retailers. Easier, more efficient WKZ management and new revenue stream.
- Simple solution for the advertising market. Fast, flexible bookability in a secure, high-quality environment.
How we work together
The cooperation with Goldbach and the technology partner GoWit offers you strategic and operational advantages. As a Goldbach partner, you receive the most competitive retail media solution in Switzerland, without having to invest in your own technology. We combine the expertise of Goldbach and GoWit to immediately open up a new, high-margin revenue stream for you and boost your platforms with attractive advertising budgets.
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