Goldbach launches regional digital audio advertising

The integration of digital audio into Goldbach Regional's booking tool offers regional advertisers new opportunities for advertising on web radio and music streaming platforms

Küsnacht, May 27, 2024 - Goldbach is expanding its booking options for regional advertising by integrating the most important web radio stations and music streaming providers into its own advertising platform, the Goldbach Booking Tool. Regional advertising SMEs in particular will benefit from this.

Thanks to the technical expansion, digital audio spots can also be booked on a region-specific basis, which makes this form of advertising particularly attractive for SMEs. The Goldbach Regional marketing unit is thus expanding its regional advertising portfolio to include online incl. social media, DOOH and print.

Thierry Furrer, Managing Director of Goldbach Regional, comments: "We are delighted to now be able to offer our regionally anchored customers digital audio advertising - an advertising channel that reaches the target group on a completely different sensory level, coupled with the efficiency of programmatic booking."

Advertisers can choose from pre-roll and mid-roll spots as well as Spotify audio ads with the usual targeting options according to age, gender, time, location, etc. Delivery is fully automated using the company's own Splicky technology.