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What should be considered when setting an advertising budget?

The correct allocation of financial resources is a critical component of any effective advertising strategy. A carefully planned budget ensures that each investment generates maximum value and achieves the desired communication objectives.

There are several steps to consider when creating a budget for your advertising strategy. Examples of these steps include target definition, analyzing previous spending, placement and distribution of advertising and content creation. Of course, there are other measures to consider when planning a budget. Budgeting is much more than just a financial exercise. It is a strategic process that ensures your advertising efforts are effective, efficient and in line with your business goals.

Even more advertising know-how

Would you like to learn more about the world of marketing? Order the Goldbach booklet now

This compact reference book offers a comprehensive introduction for anyone who wants to find their way in the world of advertising.

What you can expect:

  • Clear process steps and instructions for your own advertising concept, especially for SMEs
  • Practical case studies
  • Clear checklists, templates and planning aids

Get the Goldbach Manual now and expand your knowledge of advertising and media.

Pre-order your free copy now

Take the opportunity and order your guide to the diverse world of advertising today.

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More about Goldbach Regional

If you are a small or medium-sized Swiss company and have decided to promote your brand with an advertising campaign , Goldbach Regional will help you to spend as little of your valuable time as possible and use your advertising budget as effectively as possible. From CHF 500 , you will receive an advertising campaign tailored to your target region via various media channels such as digital, DOOH, print and social media.

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Contact us

Are you interested in an advertising campaign in your region? Don't hesitate to get in touch with us. Our advertising professionals know your region inside out and are always ready to work with you to develop an advertising campaign tailored to your needs. We look forward to hearing from you!

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Advertising messages in your region

To make the best use of your advertising budget, we place your advertising where it will have the greatest impact. Our regional advertising experts will help you determine the best channels and timing for your campaign.