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How can you identify and reach a target group?

In order to recognize the target group, a thorough target group analysis is essential. This analysis enables companies to tailor their advertising messages to the specific needs and preferences of their target groups and thus achieve the desired results.

The first step in target group analysis is to identify the main target groups. Demographic data such as age, gender and occupation help to paint a clear picture of the customers. Psychographic data includes Values, interests and lifestyles and provide insights into the motivations behind purchasing decisions. Behavioral data, which relates to the actual behavior of customers such as purchasing behavior and media usage, is also are also crucial for selecting the appropriate advertising channels and tactics. By knowing exactly who they are targeting, companies can focus their advertising efforts and save resources. A message tailored to the needs and interests of the target group is more likely to be noticed and understood.

Different target groups use different media, such as younger people using social media and streaming services, while older people tend to prefer newspapers and traditional television. Companies can only define the most effective contact points if they know which media their target group uses.

Even more advertising know-how

Would you like to learn more about the world of marketing? Order the Goldbach booklet now

This compact reference book offers a comprehensive introduction for anyone who wants to find their way in the world of advertising.

What you can expect:

  • Clear process steps and instructions for your own advertising concept, especially for SMEs
  • Practical case studies
  • Clear checklists, templates and planning aids

Get the Goldbach Manual now and expand your knowledge of advertising and media.

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More about Goldbach Regional

If you are a small or medium-sized Swiss company and have decided to promote your brand with an advertising campaign , Goldbach Regional will help you to spend as little of your valuable time as possible and use your advertising budget as effectively as possible. From CHF 500 , you will receive an advertising campaign tailored to your target region via various media channels such as digital, DOOH, print and social media.

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Contact us

Are you interested in an advertising campaign in your region? Don't hesitate to get in touch with us. Our advertising professionals know your region inside out and are always ready to work with you to develop an advertising campaign tailored to your needs. We look forward to hearing from you!

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Advertising messages in your region

To make the best use of your advertising budget, we place your advertising where it will have the greatest impact. Our regional advertising experts will help you determine the best channels and timing for your campaign.