Time-shifted television:
The new advertising space for your company
Time-shifted television via providers such as Swisscom, Sunrise, Quickline and platforms such as Zattoo and Teleboy has become an integral part of everyday life. Millions of people in Switzerland use this flexible option to watch their favorite shows at any time.
Pause Ads are therefore the perfect addition to your regional advertising campaigns. While viewers pause their favorite shows to take a short break, your ad is displayed.
Our Goldbach Regional consulting team will advise you personally and support you in planning your regional TV campaigns from a budget of CHF 1000.
How your Pause Ad appears on TV
Major TV stations for your regional advertising
Time-shifted television opens up completely new possibilities for viewers and advertisers alike.
Whether on the big screen in the living room, on a smartphone or laptop - Pause Ads can be broadcast on all channels in the Goldbach portfolio. With over 30 national and regional TV brands, the portfolio brings together the private broadcasters with the widest reach in Switzerland.
- 3+
- ProSieben
- RTL
- SAT.1
- Many more
TV advertising without complex commercials
Costly and elaborately produced commercials are not necessary with this TV format.
Pause Ads are not only eye-catching, but also inexpensive to produce. All you need for an ad placement is a static advertising banner.
If required, the advertising material can be created directly in our booking tool.
Regional advertising on the TV screen
Personalization: Viewers see ads that are of immediate interest to them because they are locally relevant. This increases the likelihood that they will respond to the ad.
Your individual region: Ads can be displayed at canton or district level.
Better conversion rates: By tailoring ads to local conditions and needs, conversion rates can increase as ads are more relevant and appealing to viewers*.
Better analytics: Geotargeting enables detailed evaluations of how well local campaigns are performing and helps to optimize future marketing strategies in a targeted manner.
More traffic for your website
The integration of a QR code in your break ad allows viewers to explore your offer or landing page in more detail. This not only increases your reach, but also creates an effortless link between advertising and products. This gives you the opportunity to increase your sales sustainably.
Increase reach with a cross-media campaign
A mixture of media not only increases the visibility of your products, but also the likelihood that your message will be noticed by the target group. Pause Ads can be the decisive success factor here. With Goldbach Regional, you can use regional media in addition to pause ads, such as
- Digital outdoor advertising (DOOH)
- Daily newspapers
- Online media
- Social media
- Digital audio
A cross-media campaign doesn't have to be complicated or expensive. With our in-house Goldbach Booking Tool, we plan a cross-genre campaign with you.
How to book your Pause Ad campaign
Quite simply! The advertising professionals at Goldbach Regional will advise and support you personally in planning a regional TV campaign.
Frequently asked questions
What are pause ads?
Pause ads appear when pausing the live program or time-shifted TV usage. The ad appears on the screen during the pause time without actively interrupting the program.
What advantages do Pause Ads offer?
How is the performance of Pause Ads measured?
The performance of Pause Ads can be measured by metrics such as ad impressions, the scanning of QR codes or the average duration of the displayed ads.
What do Pause Ads cost?
Pause Ads can be booked from as little as CHF 1000 via your regional contact person. The costs vary depending on factors such as the reach, the duration of the campaign and the placement.
Are there special requirements for the design of Pause Ads?
You only need one image to design the Pause ad. However, there are technical and creative requirements that must be met, such as format specifications or guidelines for the design that are specified by the respective TV or streaming service. You can find the specifications for Pause Ads here .
Pause Ads are subject exclusively to Swiss advertising law. Here you will find the most important information on the advertising guidelines.
Advertising professionals in your region
Are you interested in an advertising campaign in your region? Don't hesitate to get in touch with us. Our advertising professionals know your region inside out and are always ready to work with you to develop an advertising campaign tailored to your needs. We look forward to hearing from you.
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