Digital out-of-home (DOOH) screens at Coop service stations throughout Switzerland

By using the Digital Convenience Network, your brand secures the top position at 240 Coop Pronto service stations throughout Switzerland. The nationwide DOOH network generates a customer frequency of over 10 million per month. Convenience stores account for 29% of all "Fresh for Today" purchases.

Key data

Your target group: With your campaign on the Digital Convenience Network, you reach a mobile target group that appreciates spontaneous purchases and thus attracts attention and purchase intentions. These shoppers are characterized by:

• A preference for quality products and branded goods,
• a strong affinity for cars, motorcycles, financial products, pets, and continuing education,
• an age range of 20 to 49 years,
• belonging to a multi-person household,
• a low price sensitivity.

Your opportunities: Use the proximity to the point of sale with long dwell times to achieve high contact opportunities and clear purchase intentions of your target group. Enjoy full flexibility in deciding which motif should be displayed on which days of the week, at which time, by which target group and taking into account which seasonalities.

Sales increase by up to 20% Dynamic adaptation and control of motifs Combination of animated and static content Innovative advertising options and customized campaigns Possibility of automated booking Alignment to audience or loop Use of geofencing and target group packages

Our guarantee: for best impact and higher sales

• Quality of visibility: 100%, directly at the entrance, non-coverable, free of fraud risks
• Anti-reflective 55- and 65-inch screens directly at the entrance, with high dwell time
• Displays run 365 days a year, from dawn to dusk
• Independent verification by WEMF audit to prove performance
• Mobility and frequency data available upon request