OOH advertising: dynamic outdoor advertising in the middle of everyday life
People are on the move - on their way to work, when shopping and in their leisure time. To ensure that your advertising message is seen by all target groups, our OOH (Out of Home) offering covers thousands of advertising spaces throughout Switzerland. These include classic posters, screens and special forms of advertising such as megaposters. In addition to highly frequented urban areas and cities such as Zurich, Geneva, Bern, Basel, Lucerne, Winterthur, St. Gallen and Locarno, you can also place your out-of-home advertising with us at Geneva, Basel and Zurich airports. There are also petrol stations and various opportunities directly at the point of sale. This allows you to reach millions of people every week with your advertising message.
What's special about OOH: you reach existing and potential customers in the middle of their everyday lives and usually in the places where purchasing decisions are made. As a direct means of communication, out-of-home advertising also increases the memorability of your message and influences the purchase decision. Digital outdoor advertising (DOOH) also gives you the opportunity to publish your message when it will have the greatest impact. We use weather or time targeting, for example.
Our versatile OOH advertising spaces at a glance
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Advantages of outdoor advertising
- Acceptance: OOH, especially DOOH, is perceived by people as informative and appealing
- Reach: We use thousands of advertising spaces throughout Switzerland, reaching millions of people
- Flexibility: DOOH enables dynamic adaptation of the advertising media during the campaign
- Attention: Advertising messages on OOH advertising spaces in highly frequented locations generate a high level of attention
- Targeting: With DOOH, it is possible to play out an advertising message only in certain weather or at a certain time
- Cross-media advertising: OOH advertising is the ideal accompanying medium for cross-media campaigns
- 24/7: Classic OOH advertising is also visible at weekends or at night
Find the right network for your OOH advertising campaign
Frequently asked questions about OOH and outdoor advertising
What is OOH or outdoor advertising?
Out-of-home advertising (OOH) or outdoor advertising includes all advertising formats that are placed outside living spaces. This includes traditional posters, displays, transport advertising (e.g. on buses), advertising at the POS and at airports.
What types of outdoor advertising are there?
- Classic poster advertising:On streets, bus stops or buildings.
- Screens (DOOH): Moving image displays at highly frequented locations in cities, shopping centers or airports.
- Transport advertising:On buses and trains
Who uses outdoor advertising?
Outdoor advertising is used by companies of all sizes:
Large brands: For image campaigns or new products.
Medium-sized companies: For local awareness and regional campaigns.
Small companies: To draw attention to offers, new openings or events.
How is the success of outdoor advertising measured?
Success can be measured using the following methods:
QR codes: Direct tracking of interactions.
Discount codes or special landing pages: Customers can take advantage of targeted promotions.
Brand awareness: Measurable via surveys or social media.
Individual market research: Tailored surveys for selected campaigns
Combination with online advertising: Analyze the increase in website traffic during the campaign.
How long does an outdoor advertising campaign last?
Typical durations are one to four weeks, depending on the objective of the campaign. Digital OOH advertising allows for more flexible periods, such as daily or hourly placement.
How do I choose the right location?
The location depends on the target group:
- City centers: for high reach and brand awareness.
- Commuter zones: Train stations or bus stops reach working people.
- Shopping centers: Ideal for consumers with the intention to buy.
- Special zones: Near points of interest such as gyms or universities
Is outdoor advertising suitable for small budgets?
Yes, outdoor advertising is possible even with small budgets. Local poster campaigns or selected DOOH screens in the surrounding area can achieve a high impact at low cost. Providers often offer flexible packages that are specially tailored to small companies.
Current articles on the topic of outdoor advertising
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