blue Zoom D
blue Zoom is the big little one among the free TV channels in German-speaking Switzerland! The programme: sports and entertainment - always up-to-date, high-quality and with its finger on the pulse of viewers. In sports, the football programme, which is unique in Switzerland, impresses with its highly topical magazine and talk shows as well as the wide range of live and re-live matches - including from the Super League and the Challenge League. The line-up of entertainment programmes is also unmistakable: talk show host Claudia Lässer presents her weekly talk show here - and no other free TV channel in this country shows more concerts with top national and international acts. blue Zoom is 100% Swiss made.
General information
| Group of channels | Blue Entertainment AG |
| Average age | 57 |
| Core target group | Men 30-49 |
| Pricing target group | People 15-49 |
| Proportion of HH running people | 55% |
Core competencies
- Live games from various football leagues
- Talk formats from the sports & lifestyle sector
- Magazines, documentaries and program previews
- National & International Football Leagues Summaries
TOP10 BROADCASTS
People 15-49 years
| Format | Rt-T | MS-% | Aff (Rt) |
|---|---|---|---|
| Fussball: Challenge League | 15.162 | 4.0 | 144 |
| Heimspiel - Der Fussball-Talk | 14.178 | 4.4 | 138 |
| Elternabend | 10.303 | 2.9 | 202 |
| Peach Weber: iPeach | 8.174 | 1.8 | 97 |
| Lässer - Die Talkshow | 7.809 | 4.9 | 205 |
| Sport kompakt - Credit Suisse Super League spezial | 7.707 | 6.0 | 185 |
| Andri Ragettli on Tour | 7.322 | 2.4 | 194 |
| Lo & Leduc - Gurtenfestival 2023 | 7.150 | 4.0 | 175 |
| Fussball: UEFA Champions League | 7.140 | 6.0 | 85 |
| Sport kompakt | 6.311 | 6.0 | 199 |