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Media data DMAX

You want to book advertising on DMAX? Here you'll find all the information you need about the channel. Filter by your desired time slots and get an overview of pricing and the ad block aggregation scheme.

Viewer structure DMAX

Who do you want to reach with your advertising message? Here you can see which viewers can be found on DMAX.

Age structure
  • 3-14y.
  • 15-29y.
  • 30-39y.
  • 40-49y.
  • 50-59y.
  • 60-69y.
  • P70+
Gender breakdown
  • Men
  • Women
Monthly HH income
  • up to 4'500 CHF
  • 4'500 - 5'999 CHF
  • 6'000 - 8'999 CHF
  • 9'000 - 11'999 CHF
  • 12'000+ CHF
  • Not specified

Source: Mediapulse TV Data (Instar Analytics), GS, various target groups incl. guests, DMAX_CH, 2023, Mon-Sun 24h, people 3+: age structure and gender distribution, TG share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Timelines DMAX

Filter by time slot or target group and view the respective viewer figures (Rt-T) and market shares of DMAX.

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Source: Mediapulse TV Data (Instar Analytics), GS, various target groups incl. guests, DMAX_CH, 2023, Mon-Sun various time slots, all platforms, overnight +7.

Pricing DMAX

The following table shows the prices for your advertising on DMAX per month.

Source: pricing at individual block level 2025: EvoAd, people 15-49, 24h, as of 15.10.2024.

Ad break aggregation scheme DMAX

For various stations - including DMAX - we offer aggregated ad breaks for booking. The broadcast of the TV spot is automated with cumulated media performance of several ad breaks. You benefit from simplified planning and greater planning security.

Fictitious example
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