DMAX - this is how it works here

DMAX stands for real men's worlds like no other station in the German-speaking world. Discovery's first free TV channel worldwide, it has become one of the leading third-generation stations since its launch in 2006. Provocative, different and loud: With its unique program portfolio, consisting of the genres adventure, motor, entertainment, lifestyle and knowledge, DMAX surprises again and again with a balanced variety of German and international non-fiction programs. Authentic, inspiring characters and extraordinary lifestyles characterize the station's content.

General information

Group of ChannelsDiscovery Communications Deutschland GmbH & Co. KG
Average age50
Core target groupMen 15-49 years
Princing target groupPersons 15-49 years
Proportion of persons HHF49%

Core competencies

  • High quality produced non-fiction programs
  • Rality documentaries
  • Focus on adventure, motor, entertainment, lifestyle and knowledge
  • Core target group men, but women also like to watch with