DMAX - this is how it works here
DMAX stands for real men's worlds like no other station in the German-speaking world. Discovery's first free TV channel worldwide, it has become one of the leading third-generation stations since its launch in 2006. Provocative, different and loud: With its unique program portfolio, consisting of the genres adventure, motor, entertainment, lifestyle and knowledge, DMAX surprises again and again with a balanced variety of German and international non-fiction programs. Authentic, inspiring characters and extraordinary lifestyles characterize the station's content.
General information
| Group of channels | Discovery Communications Deutschland GmbH & Co. KG |
| Average age | 54 |
| Core target group | Men 15-49 |
| Pricing target group | People 15-49 |
| Proportion of HH running people | 53% |
Core competencies
- High quality produced non-fiction programs
- Rality documentaries
- Focus on adventure, motor, entertainment, lifestyle and knowledge
- Core target group men, but women also like to watch with
TOP10 BROADCASTS
People 15-49
| Format | Rt-T | MS-% | Aff (Rt) |
|---|---|---|---|
| Die Schatzsucher - Goldrausch in Alaska | 28.48 | 7.6 | 159 |
| Asphalt-Cowboys | 26.54 | 7.9 | 164 |
| Steel Buddies - Stahlharte Geschäfte | 16.466 | 7.6 | 191 |
| Moonshiners - Die Schwarzbrenner von Virginia | 16.288 | 5.1 | 207 |
| Naked Survival - Ausgezogen in die Wildnis | 14.208 | 3 | 145 |
| Hardcore Pawn - Das härteste Pfandhaus Detroits | 13.827 | 9.1 | 180 |
| Moonshiners: Master Distiller | 13.696 | 13.1 | 205 |
| Die Zwangsvollstrecker | 13.424 | 16.1 | 166 |
| Outback Opal Hunters - Edelsteinjagd in Australien | 12.543 | 3.2 | 115 |
| Goldrausch: Parkers Neuseeland-Abenteuer | 12.418 | 2.5 | 158 |