DMAX - this is how it works here

DMAX stands for real men's worlds like no other station in the German-speaking world. Discovery's first free TV channel worldwide, it has become one of the leading third-generation stations since its launch in 2006. Provocative, different and loud: With its unique program portfolio, consisting of the genres adventure, motor, entertainment, lifestyle and knowledge, DMAX surprises again and again with a balanced variety of German and international non-fiction programs. Authentic, inspiring characters and extraordinary lifestyles characterize the station's content.

General information

Group of channelsDiscovery Communications Deutschland GmbH & Co. KG
Average age54
Core target groupMen 15-49
Pricing target groupPeople 15-49
Proportion of HH running people53%

Core competencies

  • High quality produced non-fiction programs
  • Rality documentaries
  • Focus on adventure, motor, entertainment, lifestyle and knowledge
  • Core target group men, but women also like to watch with


People 15-49

Source: Mediapulse TV Data (Instar Analytics), GS, people 15-49 incl. guests, DMAX_CH, 2023, Mon-Sun 24h, TG-Share-% (Rt), MS-%, Aff (Rt), all platforms,
overnight +7.

FormatRt-TMS-%Aff (Rt)
Die Schatzsucher - Goldrausch in Alaska28.487.6159
Steel Buddies - Stahlharte Geschäfte16.4667.6191
Moonshiners - Die Schwarzbrenner von Virginia16.2885.1207
Naked Survival - Ausgezogen in die Wildnis14.2083145
Hardcore Pawn - Das härteste Pfandhaus Detroits13.8279.1180
Moonshiners: Master Distiller13.69613.1205
Die Zwangsvollstrecker13.42416.1166
Outback Opal Hunters - Edelsteinjagd in Australien12.5433.2115
Goldrausch: Parkers Neuseeland-Abenteuer12.4182.5158

All channels from Discovery

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