Likeable, entertaining, modern, exciting, versatile, and innovative – these are the qualities that viewers attribute to "their" ProSieben. No other German-language TV channel is more clearly positioned and successful in social networks. There are good reasons for this: ProSieben has the highest viewer loyalty and resonates with young audiences through its programs and protagonists. The station's promise, "We Love To Entertain You," is unique, successful, and well-known. ProSieben consistently fulfills this promise with huge primetime shows, popular US series, and the best Hollywood blockbusters.