
ProSieben - We love to entertain you
Likeable, entertaining, modern, exciting, versatile, and innovative – these are the qualities that viewers attribute to "their" ProSieben. No other German-language TV channel is more clearly positioned and successful in social networks. There are good reasons for this: ProSieben has the highest viewer loyalty and resonates with young audiences through its programs and protagonists. The station's promise, "We Love To Entertain You," is unique, successful, and well-known. ProSieben consistently fulfills this promise with huge primetime shows, popular US series, and the best Hollywood blockbusters.
General information
Group of channels | Seven.One Entertainment Group |
Average age | 47 |
Core target group | People 15-39 |
Pricing target group | People 15-49 |
Proportion of HH running people | 59% |
Core competencies
- Outstanding blockbusters and US series
- Entertaining information and docutainment
- Great prime time shows
- Swiss own formats
TOP10 BROADCASTS
People 15-49
Format | Rt-T | MS-% | Aff (Rt) |
---|---|---|---|
Wer stiehlt mir die Show? | 98.295 | 25.2 | 173 |
Germany's Next Topmodel - by Heidi Klum | 83.844 | 24.1 | 120 |
Joko und Klaas gegen ProSieben | 49.833 | 19.6 | 163 |
Freelance | 49.18 | 14.9 | 123 |
Joko und Klaas gegen ProSieben | 47.48 | 14.5 | 164 |
LIVE: 24 Stunden von Joko & Klaas | 47.027 | 13.4 | 168 |
Das Duell um die Welt - Team Joko gegen Team Klaas | 46.374 | 14.3 | 181 |
Joko und Klaas gegen ProSieben | 45.451 | 14.9 | 155 |
The Voice of Germany | 44.86 | 17.2 | 88 |
TV total | 43.141 | 12.5 | 174 |