ProSieben - We love to entertain you

Likeable, entertaining, modern, exciting, versatile, and innovative – these are the qualities that viewers attribute to "their" ProSieben. No other German-language TV channel is more clearly positioned and successful in social networks. There are good reasons for this: ProSieben has the highest viewer loyalty and resonates with young audiences through its programs and protagonists. The station's promise, "We Love To Entertain You," is unique, successful, and well-known. ProSieben consistently fulfills this promise with huge primetime shows, popular US series, and the best Hollywood blockbusters.

General information

Group of channelsSeven.One Entertainment Group
Average age47
Core target groupPeople 15-39
Pricing target groupPeople 15-49
Proportion of HH running people59%

Core competencies

  • Outstanding blockbusters and US series
  • Entertaining information and docutainment
  • Great prime time shows
  • Swiss own formats

TOP10 BROADCASTS

People 15-49

Source: Mediapulse TV Data (Instar Analytics), GS, people 15-49 incl. guests, ProSieben_CH, 2024, Mon-Sun 24h, TG-share-% (Rt), MS-%, Aff (Rt), all platforms,
overnight +7.

FormatRt-TMS-%Aff (Rt)
Wer stiehlt mir die Show?98.29525.2173
Germany's Next Topmodel - by Heidi Klum83.84424.1120
Joko und Klaas gegen ProSieben49.83319.6163
Freelance49.1814.9123
Joko und Klaas gegen ProSieben47.4814.5164
LIVE: 24 Stunden von Joko & Klaas47.02713.4168
Das Duell um die Welt - Team Joko gegen Team Klaas46.37414.3181
Joko und Klaas gegen ProSieben45.45114.9155
The Voice of Germany44.8617.288
TV total43.14112.5174

All channels from Seven.One Entertainment Group

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