The station, which can be received nationwide, offers 24-hour programming around the clock.
Varied entertainment with its finger on the pulse of the TV audience. Whether Hollywood blockbusters, Romantic Comedy, Swiss in-house productions or cult reality shows - SWISS1 has the right program for every TV lover.
Every summer, the in-house production "SWISS1 Schwinget" brings tradition and Swissness to the TV screen. In winter, the annual Christmas special turns SWISS1 into the Swiss station with the biggest Christmas movie program.

General information

Group of channelsSWISS1
Average age57
Core target groupHH running people 20-59
Pricing target groupPeople 15-49
Proportion of HH running people69%

Core competencies

  • Swissness with Schwingen in-house production
  • Feature films & blockbusters
  • Internationally successful dating reality documentaries
  • Biggest Christmas movie program


People 15-49

Source: Mediapulse TV Data (Instar Analytics), GS, people 15-49 incl. guests, SWISS1, 2023, Mon-Sun 24h, TG-Share-% (Rt), MS-%, Aff (Rt), all platforms,
overnight +7.

FormatRt-TMS-%Aff (Rt)
Darcey & Stacey - Achterbahn der Liebe31.34515.7202
In 90 Tagen zum Altar: Countdown für die Liebe30.66610.8175
Heirate mich! In 90 Tagen zum Altar29.1176.0180
In Teufels Küche26.02735.6207
Dating ohne Grenzen: Für immer Single?24.5526.4162
Dating ohne Grenzen - Auswandern für die Liebe21.3905.8146
Dating ohne Grenzen: Auf immer und ewig?20.32011.1192
Mein Leben mit 300 kg19.9516.5161
Weihnachten in Christmas Creek16.3046.3120
24 Stunden in Teufels Küche - Undercover mit Gordon Ramsay16.03317.1207