TV25 - the women's channel

TV25 is the first Swiss women’s channel and offers the best entertainment for female audiences aged 20 to 49. In addition to the most popular series and feature films loved by women, the schedule also includes exciting documentaries from Europe and around the world

General information

Group of channelsCH Media TV
Average age59
Core target groupWomen 30-59
Pricing target groupPeople 15-49
Proportion of HH running people65%

Core competencies

  • Feature films with affinity for women
  • US series such as CSI: Miami or American Housewife
  • Repeats of Swiss in-house productions
  • Real-life formats like Dr. Pimple Popper


People 15-49 

Source: Mediapulse TV Data (Instar Analytics), GS, people 15-49 incl. guests, TV25, 2023, Mon-Sun 24h, TG-Share-% (Rt), MS-%, Aff (Rt), all platforms,
overnight +7.

FormatRt-TMS-%Aff (Rt)
Die Simpsons30.72410.7207
Criminal Minds15.7974.5178
Save the Last Dance 214.4683.3172
The Big Bang Theory14.4123.0186
Der Wixxer12.4815.8178
Rizzoli & Isles10.5822.6103
Two and a Half Men - Mein cooler Onkel Charlie10.5194.5129
Leben im Blockhaus10.3293.8161
House Hunters9.9513.6143

All channels from CH Media

Are you interested in more channels from CH Media? Here you will find all stations at a glance.