PRESENCE
20 TV-SENDER
PERFORMANCE
345'026 impressions
REGION
Eastern Switzerland
RUN TIME
8 weeks
Remo Hungerbühler, Head of communications WincasaGoldbach Regional understood our needs immediately - the implementation was simple, efficient and precisely tailored to our target group. With the Pause Ads, we reached our customers regionally and visibly.
Emotional brand staging with
break ads in eastern switzerland
The Shopping Arena used TV break ads with a regional focus to place its message in the cantons of St. Gallen, Thurgau and Appenzell Ausserrhoden - efficiently, visibly and measurably.
The campaign
Pause Ads - TV advertising that works when the audience takes a break.
Initial situation and goal
To sharpen the Shopping Arena's profile as an exciting shopping center, the center relied on a targeted, regionally targeted TV campaign with clear imagery and a friendly message. The aim was to reach potential visitors at a relaxed moment - precisely when attention is high and advertising acceptance is particularly high.
Implementation
With Pause Ads, the Shopping Arena reached its target group during natural TV breaks - without interruption and without competition from other commercials. The ads were played out with a regional focus in the cantons of St. Gallen, Thurgau and Appenzell Ausserrhoden on 20 popular channels, including ProSieben, VOX and SAT.1.
An integrated QR code on the advertising material led directly to the Shopping Arena website and made it possible to measure success in a targeted manner. Thanks to the low cost per insertion, the format was not only effective but also particularly efficient.
Campaign facts:
- Impressions: 345,026
- Duration: 8 weeks
- TV stations: ProSieben, VOX, SAT.1 and many more
- Region: St. Gallen, Thurgau, Appenzell Ausserrhoden