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©RTL Deutschland

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RTL

RTL is the leading German private broadcaster and stands for a wide variety of programs, first-class journalism and great emotions. The program ranges from shows, series & films to live sports, news and reality formats. RTL appeals to a broad audience and focuses on proximity, topicality and quality.

  • long-lasting program brands

  • Diverse entertainment

  • Reliable journalism

  • Inspiring sporting events

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), various target groups incl. guests, 2025, Mon-Sun 24h, gender distribution, age structure, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on RTL last year.

FormatRt-T | Rt-mMA-% | Pda-% | MS-%Aff (Rt)
Ich bin ein Star 18 - holt mich hier raus!95.20016.5116
Bullyparade - Der Film75.70013.5143
Gute Zeiten, schlechte Zeiten71.00015.7117
Wer wird Millionär?65.00012.774
Das Sommerhaus der Stars - Kampf der Promipaare60.10014.5128
American Football: NFL live: Super Bowl 5959.90027.3134
Let's Dance59.10011.282
Fussball: Männer: FIFA WM 2026, Qualifikation55.10010.787
Exclusiv - Das Starmagazin55.10018.392
Ninja Warrior Germany - Die stärkste Show Deutschlands54.5009.6110

Source: Mediapulse TV Data (TV Analytics), people 15-59 incl. guests, 2025, Mon-Sun 24h, TG-share-% (Rt), MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether a classic TV Advertising spot or a special Advertising format – together we will find the ideal stage for your brand. Get inspired and discover the best Advertising opportunities.

Network
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Influencer Spot

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    TV spot

Für eine erfolgreiche TV-Werbekampagne

Wir unterstützen dich bei der Planung deiner Werbekampagne

Egal, welche Ziele du verfolgst – wir haben das richtige Format für deine Kampagne. Lass uns gemeinsam die ideale Lösung für dich finden.