Archive: RadioCampaign
Swiss Radioworld, the specialist for Radio and Digital Audio advertising, will operate under the name Goldbach Audio from September 1, 2026.
On August 26, 2026, Goldbach Audio’s Radio Night took place at Carlton Zurich.
Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.
Goldbach Audio includes the podcast offering from Seven.One in its portfolio. At the same time, the pre-roll inventory is offered at a more favorable CPM.
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side.
IKEA has been running audio campaigns in cooperation with Swiss Radioworld. As a result, it has seen a significant increase in customers and sales.
At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.
New Advertising opportunities on web radios and music streaming platforms are opening up for companies Advertising regionally.