GOLDBACH AUSTRIA AND UNIBAIL-RODAMCO-WESTFIELD COOPERATE IN THE FIELD OF DIGITAL OUTDOOR ADVERTISING

Unibail-Rodamco-Westfield is relying on the experience and expertise of screen marketer Goldbach Austria to market its screens in Austria's two largest shopping malls. Goldbach Austria has been a leader in the field of digital outdoor advertising in Austria since 2011 and markets the country's widest-reaching digital out-of-home network.

With the expansion of the shopping environment to include the prominent locations in Vienna's Westfield Donau Zentrum and Westfield Shopping City Süd, the entire Goldbach portfolio in this segment now comprises 321 screens at 24 locations at the POS to directly address target groups in a shopping mood. The 5 large-format Bigscreens and Megascreens alone - with a total of over 80 square meters of advertising space - in the two shopping centers guarantee a high level of attention and a long dwell time for the target group and therefore the ideal conditions for campaigns.

"We are delighted to be working with Westfield, an internationally renowned partner and specialist in the shopping center sector. The two first-class locations further enhance our portfolio. Our DOOH network is growing rapidly, and the quality of the location is always our top priority," says Goldbach Austria Managing Director Josef Almer about the collaboration with the new partner.

Marijana Prtija, Head of Westfield Rise Austria & Germany on the cooperation: "We can already look back on a very successful partnership with Goldbach in Germany and are very pleased about the expansion of our activities in Austria. With Westfield Shopping City Süd and Westfield Donau Zentrum, we operate the most attractive shopping and leisure destinations in the country and now have a strong partner at our side in Goldbach Austria. We are already looking forward to implementing our joint plans and continuing our success story."

The attention-grabbing screens in Westfield Shopping City Süd are used in a variety of ways, ranging from the largest double-sided, transparent digital screen in the world (2 x 18 sqm) directly next to the Water Plaza, where visitors like to linger, to an oversized outdoor screen above the high-traffic Entrance 5. In Westfield Donau Zentrum, the 30 sqm LED mega screen directly by the bridge from the West Mall to the main mall and the billboard backside LED mega screen are marketed exclusively by Goldbach Austria.

The two shopping centers attract a total of 44 million visitors and offer an affluent and interested target group for advertising messages. Further expansion is planned at both locations.

Thanks to the technical upgrade, the screens can also be controlled programmatically right from the start. Philipp Hengl, Product and Partner Manager DOOH responsible for the expansion of the corresponding Goldbach Austria network: "With the connection of all available locations in Westfield Shopping City Süd and Westfield Donau Zentrum as driving forces, we can massively expand our offer in the shopping environment and for the first time also offer the shopping channel bundled programmatically. This guarantees a flexible and targeted approach for every advertising target at the POS and associated promenades. In addition, there is unique reach for all campaigns in the shopping environment."