New streaming service relies on screen marketer Goldbach Austria from the start
Goldbach markets discovery+ exclusively in Austria
discovery+, the world's leading streaming service for non-fiction and real-life entertainment content, has been available in Germany and Austria since June 28, 2022. As with the free TV channels DMAX and TLC from Warner Bros. Discovery, the new service is being marketed in this country with the help of the screen professional Goldbach Austria. Via Goldbach Austria, prerolls and midrolls can be booked immediately and exclusively, as well as target groups targeted by gender, location, reception device, time of day, genre, channel or even broken down to individual shows.
"Streaming is here to stay - discovery+ is a new platform that addresses current needs and delivers unique content. Together with our offering for TLC and DMAX on linear TV, there are optimal synergy effects for our advertisers and the opportunity to address target groups that cannot be reached via linear TV. We are proud and pleased that Warner Bros. Discovery is expanding its cooperation with us to this new area. Especially in Advanced TV, we as Goldbach play a first mover role and with this prominent new acquisition we can of course push our strategy in this business segment very strongly and offer advertising customers even greater reach and exciting environments combined with the highest brand safety," says Goldbach Austria Managing Director Josef Almer.
Right from the start, discovery+ will offer an extensive range of exclusive content and originals, so that discovery+ customers will have thousands of hours of content from Warner Bros. Discovery's various brands and theme worlds at their disposal. These include lifestyle, living and dining, true crime, paranormal, adventure, science, technology or environment, as well as exclusive live sports, including top events such as the Tour de France or tennis Grand Slam tournaments, and a wide range of high-quality documentaries. The offer is complemented by the linear channel streams of DMAX, TLC, HOME & GARDEN TV, TELE 5, Eurosport 1 and Eurosport 2.
"With discovery+ as the new digital destination for fans and viewers, we are ideally positioned for future challenges," said Markus Spangler, VP Ad Sales Warner Bros. Discovery. "Our dual model with an ad-free as well as an ad-supported subscription offers the right deal for every viewing habit, but also a variety of options for potential customers. Having already successfully cooperated with Goldbach Austria for years in marketing our linear portfolio in Austria, we are all the more pleased to now have such a strong partner for discovery+ at our side for this strategically important market."
discovery+ will be available in two variants at launch: an ad-free* variant at €5.99 per month and an ad-supported variant at €3.99 per month, for which the marketing mandate of Goldbach Austria applies. discovery+ is available via the browser at discoveryplus.com and in all popular app stores. In addition, discovery+ can be used via various smart TVs or streaming devices.
discovery+, the world's leading streaming service for non-fiction and real-life entertainment content, has been available in Germany and Austria since June 28, 2022. Right from the start, discovery+ offers an extensive range of exclusive content and originals, so that discovery+ customers have thousands of hours of content from Warner Bros. Discovery's various brands and themed worlds at their disposal. discovery+ is available via the browser at discoveryplus.com as well as all popular app stores. In addition, discovery+ can be accessed via various smart TVs or streaming devices.
About Goldbach Austria
Goldbach Austria GmbH comprises Goldbach Audience Austria and Goldbach Media Austria and markets media and offers from the areas of TV, online, mobile, advanced TV and digital out-of-home. Consulting and execution expertise with a clear focus on intelligent multi-screen networking and efficient targeting are at the forefront of our business. Brand messages are played out on the right screen at the right time to the right person. In all the media genres we market, we rely on the optimum combination of wide reach, high-quality advertising environments and innovative products to address advertising customers optimally from a single source. Goldbach Austria GmbH is a subsidiary of Goldbach Group AG, headquartered in Küsnacht Zurich. Goldbach Group AG operates in Switzerland, Austria and Germany and is a TX Group company.
*Live streams and Catch Up content may contain advertising. Some programs contain sponsorships as well as trailers.