Programmatic continues to grow: 14 new locations in Upper Austria connected to the programmatically bookable Goldbach Austria DOOH network

The new screens from long-standing partner Publica, which can now also be booked programmatically, include 2 shopping mall locations directly on the facade of the two shopping centers in the heart of downtown Linz (Atrium and Passage). In addition, 12 roadside locations at important traffic junctions in Upper Austria, most of them near shopping centers or retail parks, complete the programmatic OOH portfolio.

"We are delighted to be taking our successful collaboration with our long-standing partner Publica to a new level with this programmatic connection. The use of programmatic out-of-home offers screen operators and advertisers extreme flexibility to respond to the information density of advertising messages in a more targeted and flexible way. Programmatic platforms allow advertisers to adapt and optimize their campaigns in real time and thus attract the attention of the target group more effectively. And satisfied advertising customers are in turn the goal of every screen operator and, of course, of us as a marketer," says Philipp Hengl, Head of Product&Partner Management DOOH at Goldbach Austria, describing the advantages of programmatic playout.

Petra Zacha, Managing Director of Publica Werbung & Consulting GmbH, adds: "We have already had very positive experiences with Goldbach Austria in the classic marketing of our screens and therefore trust in the new possibilities of the programmatic adtech solution offered by Goldbach. Even now, shortly after the launch of the programmatic connection, we are already seeing an increased volume of inquiries and interest from customers thanks to the new offer."