Swiss Post cooperates in the DOOH sector with marketer Goldbach
Last November, Austrian Post launched its own and dynamically growing network of digital advertising windows in particularly high-frequency post office branches. The new DOOH network was previously marketed only by Austrian Post itself. "With immediate effect, we are launching a cooperation with Goldbach to market the digital Post advertising windows. The new partnership offers great development opportunities for both sides and opens new doors for better handling of the digital out-of-home market," Reinhard Scheitl, Head of Product Management and Marketing for Letter Mail & Advertising Mail at Österreichische Post AG, is pleased to say.
Commenting on the objectives of the marketing cooperation, Josef Almer, Managing Director of Goldbach Austria, says: "We are very pleased to be cooperating with Austrian Post in such an innovative area as digital out-of-home advertising. The high-quality and attention-grabbing screens in the windows of highly frequented post offices perfectly complement our portfolio, especially in the City and Roadside channels, and enable efficient synergy effects for our advertising customers."
More reach for DOOH content in post office shop windows
The DOOH form of advertising combines the strengths of outdoor advertising with digital dynamics and has seen strong growth in recent years. As a trusted environment, the post office branch network is particularly well suited to achieving additional high reach and a multiple advertising impact through digital "post office advertising windows". In addition, these offer the opportunity to have contact several times a day, even with hard-to-reach target groups. Advertisers can have their visually dynamic content displayed in the windows of high-traffic post offices on high-resolution 75-inch screens (191 cm diagonal). For powerful multi-channel campaigns, this channel can be combined with other digital and analog Post advertising products, such as digital brochures in the campaign finder or physical flyers.