We get involved - our commitments in the media industry

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A central goal of AGFS is to offer the Swiss TV market tools that enable efficient and powerful TV advertising planning. In addition, AGFS is driving the TV genre initiative Screenforce in Switzerland and has been offering the TV advertising tool MediaWizard since 2013. AGFS is open to all and aims to achieve broad market support through the participation of marketers, TV broadcasters as well as associations in the shareholder base.

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Media Freedom Action

The free exchange of opinions is at the heart of every democracy. The prerequisite for this is freedom of expression and media freedom, but also media diversity. Aktion Medienfreiheit" is a cross-party association that campaigns for a liberal media world.

Business Club Bern

Since 2003, the Business Club Bern has developed as an efficient networking platform into one of the most important and attractive meeting places for executives from business, politics, culture and administration in the Bern economic region. With its commitment, the sponsorship of the Business Club Bern makes an active contribution to the networking and further development of companies in the economic region of Bern.

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The DMI is a network for the DOOH community. The Digital Media Institute organizes conferences, working group meetings and expert committee meetings. It also develops standards for DOOH market research, programmatic DOOH advertising, and master data and advertising media.


The Brussels-based European non-profit association "egta" represents the interests of private and public TV and radio broadcasters. Founded in 1974, the trade association represents the interests of its members vis-à-vis the European institutions and serves to promote intensive exchange among its members.

IAA - International Advertising Association

The International Advertising Association was founded on April 8, 1938, with the goal of promoting the exchange of successful practices in international advertising. The IAA currently includes both Corporate Members and Individual Members in over 70 countries around the world. IAA members come from various sectors of the communications industry: advertisers, various agencies and the media.

IAB Switzerland - Interactive Advertising Bureau

IAB Switzerland is the representative of the digital advertising industry in Switzerland. As part of IAB Europe, it is also active internationally and represents the industry in all matters. The association was founded on October 1, 2009 by ten companies, including Goldbach Audience. The aim of the IAB is to actively conduct generic marketing for the digital advertising market, to impart know-how, to simplify the ability to plan digital advertising, and also to create legal foundations and standards.

IGEM - Interest Group Electronic Media

IGEM is committed to the diversity and transparency of electronic media in Switzerland. It is intensively involved with digitization and offers practical events and training courses. In addition, the IGEM-digiMONITOR study provides detailed information on the use of electronic media and devices in Switzerland.

KS/CS Communication Switzerland

KS/CS Kommunikation Schweiz was founded in 1925 as the first association of the advertising industry and represents the interests of advertising agencies, advertising clients, media providers and a wide range of industry and business associations. The association advocates for commercial communication in the areas of politics, law and education.

PROdigitalTV - Die Interessengemeinschaft digitale Medien e.V.

The association was founded in 2008 and is an association of independent companies and experts in the digital media industry. PROdigitalTV e.V.'s members include companies involved in the conception, production and distribution of moving image content. They include experts from media law as well as marketing and sales specialists for the moving image market.


Screenforce (until April 2015: Wirkstoff TV) is the initiative of TV marketers in Germany, Austria and Switzerland for TV and moving images. The twelve partners together represent 95 percent of the TV advertising market in the DACH countries. Screenforce focuses on research, marketing and communication for the TV and moving image genre.


The screen-up has been held by TV marketers since 1998 and serves as a platform for TV stations to present their annual program highlights. At Swiss TV Day, the national and European TV industry meets the most important advertising clients in Switzerland.

Swiss Marketing

Swiss Marketing, the professional and trade association for marketing specialists, pools the expertise of around 3,000 specialists and managers from various industries. In addition, Swiss Marketing organizes the professional and higher professional examinations for marketing and sales.

Swiss Media Association (VSM)

The Swiss Media Association is the industry organization of private Swiss media companies with a focus on print and digital. It brings together more than 100 companies and industry-related members who together publish around 300 newspapers and magazines, as well as offering various news platforms and electronic media.

Association of Swiss Private Radio Stations (VSP)

The Association of Swiss Private Radio Stations takes care of economic, media-political, technical and legal matters and safeguards the interests of the affiliated private radio stations. It is politically, economically and denominationally independent and neutral.


As an independent research organization, WEMF AG für Werbemedienforschung brings transparency to the media and advertising market. It was founded in 1964 by associations representing the interests of the advertising and publishing industry. On behalf of the communications industry, WEMF conducts national readership research and press media circulation surveys in Switzerland and Liechtenstein and publishes various marketing-relevant studies and statistics.

WAN-IFRA, World Association of News Publishers

WAN-IFRA is the global association of newspaper publishers. The worldwide network includes 3,000 newspaper publishers and technology companies and 60 publishers' associations, which in turn are represented by 18,000 publications in 120 countries.


The association launches interesting and entertaining events around the topic of communication. In this way, the Zurich Advertising Club offers all members and guests a platform to exchange thoughts and ideas and to cultivate their personal network.