Just a few weeks after the campaign began, it was apparent that the campaign's time and weather targeting were working. In October, the campaign delivered little due to the nice and warm weather, but steadily increased delivery as the weather got progressively worse in November, ultimately meeting expectations. In total, the campaign generated more than 15 million gross contacts at over 130 locations. Thanks to targeted targeting, Coop was thus able to reach its customers whenever the time and weather suited fondue and raclette.
Do you have a product that is weather-dependent? Something against hay fever, for example? Or fans? Contact me anytime and we will work out a targeted programmatic DOOH campaign together.