Goldbach Crossmedia Award 2022: Which campaign can convince the jury?

As of today, campaigns can once again be submitted for the Goldbach Crossmedia Award.

This year's Goldbach Crossmedia Award is looking for campaigns that were published in Switzerland in 2021 and impress with intelligent and innovative networking and media-appropriate implementation. It is not the number of networked media that counts, but their linking in the most meaningful and effective way possible. Representatives of creative and media agencies as well as advertising clients will subsequently evaluate the submitted campaigns as an independent jury of experts.

The Goldbach Crossmedia Award has been recognizing groundbreaking and creative campaigns since 2005. Last year, Farner Consulting won the gold medal. The agency convinced the expert jury with its cross-media campaign "Mein AUTOgramm", which they realized for auto-schweiz.

"It is definitely worth participating in the Goldbach Crossmedia Award, because the award recognizes relevant campaigns that have moved. What makes this award particularly special, however, is the high profile and recognition it enjoys with clients - in other words, the best self-promotion," says Philipp Skrabal, Chief Creative Officer at Farner Consulting, with conviction.

Nothing ventured, nothing gained!
The deadline for the Goldbach Crossmedia Award is February 3, 2022. All information on submitting the campaign and the exact conditions of entry can be found on the Goldbach Crossmedia Award website can be found.

The best crossmedia campaigns will be honored on April 7, 2022, at the Best of Swiss Web Award Night at Samsung Hall.