How it works
1. You order the study
Together with your Goldbach contact person, you fill out the order form for the study*. This includes details of the media mix and timing, which creatives you want to use per channel, which brand, product and service names you are using, etc.
*Prerequisite for Swiss Ad Impact: Digital campaign with a minimum booking volume of 1.5-2 million ad impressions (basis: digital campaign at Goldbach), desktop share of 50% (not InApp) or TV campaign (incl. replay ad) with at least 40% net reach after 3 weeks.
2. The questionnaire is created
Goldbach is now having the standardized questionnaire drawn up by its market research partner intervista. This is done automatically.
3. The questionnaire is sent out
As soon as a minimum number of contacts has been reached within the campaign, intervista starts the automated sending of the questionnaire to the panelists. Pure online campaigns are also provided with a tracking pixel. As soon as a minimum number of panelists have had contact with the campaign, the questionnaire is also sent out here. The questionnaire is then also sent to panelists without campaign contact.
Your advantages with Swiss Ad Impact
- You receive an advertising impact study in addition to the usual media performance reports
- The study shows the impact of your campaign across all channels (Goldbach and third-party inventory) at a glance
- Thanks to intervista's comprehensive and established survey panel, you receive a study with high quality results
- Swiss Ad Impact enables the creation of benchmarks and the comparison of individual campaigns
Our partner for high data quality
To ensure that we can provide our customers with the most meaningful, high-quality results possible, we have partnered with the market research institute intervista, whose high-quality survey panel makes this possible.
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Christoph Wüthrich, founder and member of the management of intervistaIt is an exciting challenge for us to develop such a comprehensive, highly automated and standardized campaign measurement system together with Goldbach.